My design philosphy



Let's do business differently. I know that being lead by purpose drives success in more than just business. It  means we both show up every day for something bigger than ourselves.


I love to build relationships beyond just 'getting the job done'. Show me what gets you up in the morning about your business and we'll harness that energy together.


I’m a big believer in work/life alignment as opposed to balance. Working together should feel easy, supportive and enjoyable. If you're on board we'll get along perfectly!

Take a deeper dive

Below are some links to articles where I’ve shared thoughts on brand building, the power of design, and what it means to work purposefully.

Talking to unicorns

I had a great chat to Connor Finlayson from The Unicorn Factory about all things brand magic, social good, and my freelancing journey to date. Have a listen!

Watch interview   >

Brand discovery

I believe your brand can only be discovered, not created. We all know a brand is so much more than just a logo, but what exactly is it? And how do we put our brand to use?

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Design thinking

During my time working in an agency I helped bust the myth that it's all arts and crafts over at the design department. Here I dived into true design thinking methodology.

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