My design philosphy

01

Purpose

Let's do business differently. I know that being lead by purpose drives success in more than just business. It  means we both show up every day for something bigger than ourselves.
02

Passion

I love to build relationships beyond just 'getting the job done'. Show me what gets you up in the morning about your business and we'll harness that energy together.
03

Play

I’m a big believer in work/life alignment as opposed to balance. Working together should feel easy, supportive and enjoyable. If you're on board we'll get along perfectly!

Take a deeper dive

Below are some links to articles where I’ve shared thoughts on brand building, the power of design, and what it means to work purposefully.

Talking to unicorns

I had a great chat to Connor Finlayson from The Unicorn Factory about all things brand magic, social good, and my freelancing journey to date. Have a listen!

Watch interview   >

Brand discovery

I believe your brand can only be discovered, not created. We all know a brand is so much more than just a logo, but what exactly is it? And how do we put our brand to use?

See article   >

Design thinking

During my time working in an agency I helped bust the myth that it's all arts and crafts over at the design department. Here I dived into true design thinking methodology.

See article   >