Let's do this.

Making the world a better place, one brand at a time.

Something I’ve always believed, is that each of us has our own small part to play in contributing positively to the world. We may not be able to end poverty, inequality, abuse or any social issue we care about on our own, but we each have an innate skill, talent or passion that we can utilise to play our part, making change where it matters to us. For me, it’s understanding the power of brand design.

I know what you're thinking,

“How does brand design change the world, exactly?”

Well, it doesn’t. At least not at first glance, but that’s where you come in. A well-considered brand has the power to influence consumer decisions, and it’s not a power we should take for granted. That’s why I want to make sure I play my part by supporting businesses who serve a socially-driven purpose.

Let's work together →

My design philosophy



Good brand design starts with an in-depth understanding of who you are and why you do what you do. I always start with a bit of research into your purpose to make sure our values align.


I believe having passion in business can make or break its success. Consumers want to see the genuine nature behind your product or service. It’s not a sales tactic, it’s the way business should be.


I’m a big believer in work/life alignment as opposed to balance. We should be able to do the things we’re passionate about and have fun during our day-to-day, not just our days off.

Take a deeper dive

Below are some links to articles where I’ve shared thoughts on brand building, the power of design, and what it means to work purposefully.

Talking to unicorns

I had a great chat to Connor Finlayson from The Unicorn Factory about all things brand magic, social good, and my freelancing journey to date. Have a listen!

Watch  →

Brand discovery

I believe your brand can only be discovered, not created. We all know a brand is so much more than just a logo, but what exactly is it? And how do we put our brand to use?

See article  →

Design thinking

During my time working in an agency I helped bust the myth that it's all arts and crafts over at the design department. Here I dived into true design thinking methodology.

See article  →