Branding & Website
Blue Gum Community School is a small not-for-profit community school in Hornsby, Sydney, opening its doors in 2022. Blue Gum represents a new and hopeful option for families looking to re-imagine education and find joy as they enrol their child in a school that places rich learning encounters, creativity, exploration, collaboration, relationships and joy at the centre of every day.
BACKGROUND
Blue Gum Community School opened its first Early Learning Centre in Canberra in 1998, the Hornsby school is the first expansion into NSW, and I was able to work with Jill on this opportunity to rebrand what Canberra had created for the new Hornsby centre. The project included a new logo, brand identity assets and a website.
INSIGHTS DISCOVERED
This project presented a unique opportunity to use an expansion of the brand as a way to test the waters on a rebrand for the whole business. We were able to analyse how we wanted design to better elevate the user experience and tidy up brand consistency across other resources.
JILL MCLACHLAN
Principal of Blue Gum Community School Hornsby
"We asked a lot of Ash in a very tight time frame and she delivered, bringing our school a refreshing new logo and a website that is as beautiful, as it is functional. Her capacity to work professionally and efficiently, to deliver a seamless and elegant result, is to be commended."
