Brand design - Print & Digital
Hello Sunday Morning is an Australian charity working to change the world's relationship with alcohol. They want to create a world where drinking is an individual choice, not a cultural expectation. A world where confidence and identity aren’t measured in standard servings. A world of better choices, fewer hangovers and unforgettable Sunday mornings. For those who need it, they build technology that supports any individual to change their relationship with alcohol.
BACKGROUND
I worked in-house as the Lead Brand Designer for Hello Sunday Morning for two years, and absolutely loved my time creating a real difference in people's lives through my work. In this role I worked on print & digital collateral, social media management, photography, event assistance and other branding projects.
INSIGHTS DISCOVERED
This brand required a careful balance between the positive, uplifting movement towards a better drinking culture, and the technology we created to help those struggling with their relationship with alcohol. Prevention and treatment is targeted at two seemingly similar, however very different audiences. Everything I created had to consider the effect it would have on one or the other.
CHRIS RAINE
CEO + Founder at Hello Sunday Morning
"Ash cared for, loved and grew our brand more than anyone I’ve had the privilege of working with. I couldn’t recommend her more highly."
